ad77 Privacy Policy

Section 01

Who We Are

ad77 is an internationally licensed online gaming platform accessible at ad77.lat, offering cricket betting, live dealer casino games, slots, and instant games to registered players. The platform is operated by ad77 and is specifically designed to serve the Pakistani market, with full support for PKR deposits and withdrawals through local payment channels including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast.

For the purposes of this Privacy Policy, "ad77", "we", "us", or "our" refers to the platform operator. "You" or "your" refers to any individual who accesses or uses the ad77 platform in any capacity, whether as a visitor or a registered player.

This Privacy Policy constitutes a legally binding document and forms part of the overall agreement between you and ad77, alongside the Terms & Conditions and Responsible Gaming Policy. If you have any questions about how your personal data is handled, please contact us at [email protected].

Section 02

Data We Collect

ad77 collects personal data through several channels, including account registration, identity verification, payment processing, platform use, and direct communications with our support team. The categories of personal data we collect are as follows:

Section 03

How We Use Your Data

ad77 uses the personal data we collect for the following specific purposes. Each purpose is supported by a defined legal basis, which is described in Section 4 of this Policy:

• Account Management: Creating, maintaining, and managing your ad77 player account, including processing your registration, verifying your age and identity, and ensuring the security of your account credentials.
• Payment Processing: Facilitating PKR deposits and withdrawals through JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK, and other approved payment channels. Verifying that payment methods are registered in your name.
• KYC & Compliance: Conducting mandatory Know Your Customer verification, anti-money laundering checks, and sanctions screening as required by our international gaming licence obligations and applicable financial compliance standards.
• Fraud Prevention & Security: Detecting and preventing fraudulent activity, multi-accounting, bonus abuse, unauthorised access, and other prohibited conduct as defined in the ad77 Terms & Conditions.
• Service Delivery & Personalisation: Delivering cricket betting markets, live casino games, slots, and promotions that are relevant to your gaming preferences and history on ad77.
• Responsible Gaming: Monitoring your gaming activity to identify patterns that may indicate problematic gambling behaviour, and proactively offering responsible gaming tools where appropriate.
• Customer Support: Responding to queries, complaints, and requests submitted through live chat, email, or other support channels, and maintaining records of those communications for quality assurance.
• Marketing Communications: Sending promotional emails, SMS messages, and in-platform notifications about ad77 bonuses, new games, and special offers, but only where you have provided explicit consent to receive marketing communications.
• Legal Obligations: Meeting reporting obligations to regulatory and law enforcement authorities where required by applicable laws, including disclosures required under anti-money laundering regulations.
• Platform Improvement: Analysing aggregated, anonymised usage data to improve platform performance, game selection, payment processing speed, and overall user experience on ad77.

Section 04

Legal Basis for Processing

ad77 processes your personal data on one or more of the following legal bases, depending on the specific purpose of the processing activity:

• Contractual Necessity: Processing that is necessary to fulfil our obligations to you under the ad77 Terms & Conditions — including account management, payment processing, and game delivery — is conducted on the basis of contractual necessity.
• Legal Obligation: Processing necessary to comply with applicable laws and regulations, including anti-money laundering requirements, KYC obligations, and mandatory reporting to licensing authorities, is conducted on the basis of legal obligation.
• Legitimate Interests: Processing conducted for fraud prevention, platform security, responsible gaming monitoring, and internal analytics is based on ad77's legitimate business interests, provided those interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing for direct marketing communications, non-essential cookies, and certain preference-based personalisation is conducted solely on the basis of your explicit, freely given consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

Section 05

Data Sharing

ad77 does not sell, rent, or trade your personal data to any third party under any circumstances. Your data may be shared with the following categories of third parties, strictly on a need-to-know basis and only for the purposes described in this Policy:

• Payment Service Providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK, and other approved PKR payment processors receive the minimum financial data necessary to facilitate your deposit and withdrawal transactions.
• Identity Verification Providers: Licensed KYC and anti-money laundering service providers who verify your identity and age documentation as required by our compliance obligations. These providers are contractually prohibited from using your data for any purpose other than the specific verification task.
• Fraud Prevention Services: Industry-standard fraud detection and risk management platforms that analyse behavioural and technical data to identify fraudulent activity, multi-accounting, and unauthorised access attempts.
• Gaming Software Providers: Licensed game developers and content providers whose games are available on the ad77 platform may receive anonymised session data necessary for game delivery and technical support. They do not receive your identity or financial data.
• Regulatory & Law Enforcement Authorities: Where legally required, ad77 will disclose personal data to our licensing authority, financial intelligence units, or law enforcement agencies. Such disclosures are made strictly in accordance with applicable legal requirements and only to the extent necessary.
• Professional Advisors: Legal counsel, auditors, and compliance consultants engaged by ad77 may access personal data where strictly necessary for the provision of professional services, subject to professional confidentiality obligations.

Section 06

International Data Transfers

The ad77 platform operates under an international gaming licence and may, in the course of its operations, transfer certain personal data to service providers or infrastructure partners located outside Pakistan. Where such international transfers occur, ad77 ensures that adequate safeguards are in place to protect your data to a standard at least equivalent to that provided by this Privacy Policy.

Safeguards used for international transfers may include:

• Standard contractual clauses approved by relevant data protection authorities, incorporated into all contracts with international data processors.
• Transfer to jurisdictions that maintain an adequate level of data protection as recognised under applicable international data protection frameworks.
• Additional technical and organisational security measures applied to data transferred outside Pakistan, including end-to-end encryption and access restrictions.

If you would like further information about the specific safeguards applied to any particular international transfer of your personal data, please contact us at [email protected].

Section 07

Data Retention

ad77 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention principles apply:

• Active Accounts: Personal data associated with an active ad77 player account is retained for the duration of the account relationship and for a period of at least five (5) years following account closure, in compliance with anti-money laundering record-keeping requirements.
• Transaction Records: All financial transaction records, including PKR deposits and withdrawals processed through JazzCash, EasyPaisa, and other payment channels, are retained for a minimum of seven (7) years for regulatory and audit purposes.
• KYC Documents: Identity and address verification documents submitted during the KYC process are retained for a minimum of five (5) years following the end of the business relationship, or longer where required by applicable regulation.
• Support Communications: Records of live chat transcripts, support emails, and complaint correspondence are retained for three (3) years from the date of the communication, unless the matter is subject to ongoing dispute resolution proceedings.
• Marketing Data: Marketing consent records and associated preference data are retained for the duration of your registration plus one (1) year, or until you withdraw consent, whichever is earlier.
• Technical & Session Data: Server logs, IP address records, and session data are retained for thirteen (13) months for security and fraud investigation purposes, then purged automatically.

Section 08

Cookies & Tracking Technologies

ad77 uses cookies and similar tracking technologies on the platform to ensure the service functions correctly and to improve your experience as a player. The following categories of cookies are used:

• Strictly Necessary Cookies: These cookies are essential for the ad77 platform to function. They maintain your session state, remember your login between pages, enable secure payment processing, and support responsible gaming tool functionality. These cookies cannot be disabled without impairing core platform functionality.
• Functional Cookies: These cookies remember your preferences, including your chosen language, display settings, and responsible gaming tool configurations, so that you do not need to re-enter them on each visit to ad77.
• Analytical Cookies: ad77 uses anonymised analytical data to understand how players interact with different sections of the platform, which games are most popular, where technical issues occur, and how page performance can be improved. No personally identifiable information is included in analytical data sets.
• Marketing & Targeting Cookies: With your explicit consent, ad77 may place marketing cookies to deliver relevant promotional content about bonuses, cricket betting markets, and new game launches. You may withdraw consent for marketing cookies at any time through your account preferences.

Most web browsers allow you to control cookies through their settings preferences. Please note that disabling certain categories of cookies may affect the functionality of the ad77 platform. For a full list of cookies used on the ad77 platform, please contact support.

Section 09

Marketing Communications

ad77 may send you marketing communications about platform promotions, bonus offers, cricket betting markets, new game launches, and special events — but only where you have provided explicit consent to receive such communications at the point of registration or through your account settings.

Marketing communications may be delivered via:

• Email to the address associated with your ad77 account.
• SMS to your registered Pakistani mobile number.
• In-platform notifications displayed within your ad77 account dashboard.

You may opt out of all marketing communications at any time by:

• Clicking the unsubscribe link included in any marketing email from ad77.
• Updating your communication preferences within your ad77 account settings.
• Contacting the support team at [email protected] and requesting removal from all marketing lists.

Section 10

Children & Minors

ad77 operates a strict 21+ policy. The platform is not intended for, directed at, or accessible to individuals under the age of 21. ad77 does not knowingly collect personal data from minors under any circumstances.

As part of the account registration and KYC verification process, ad77 requires all players to confirm that they are at least 21 years of age and to provide documentary proof of age (such as a valid Pakistani CNIC) before their account is fully activated. Any account found to belong to a person under the age of 21 will be immediately suspended, all game play voided, and all deposited funds returned to the originating payment method.

Section 11

Security Measures

ad77 takes the security of your personal data extremely seriously and applies a comprehensive set of technical and organisational security measures designed to protect your data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• Encryption in Transit: All data transmitted between your device and ad77 servers is encrypted using TLS 1.2 or higher. This applies to all pages of the platform, including registration, login, cashier, and game sessions.
• Encryption at Rest: Sensitive data stored on ad77 servers — including identity documents, payment details, and account credentials — is encrypted using AES-256 encryption at rest.
• Access Controls: Access to personal data within the ad77 organisation is restricted on a strict need-to-know basis. All staff with access to player data undergo background screening and receive mandatory data protection training.
• Two-Factor Authentication: ad77 offers two-factor authentication for all player accounts to provide an additional layer of login security. We strongly encourage all players, particularly those in Karachi, Lahore, Faisalabad, and Islamabad, to enable 2FA on their accounts.
• Regular Security Audits: ad77 engages independent third-party security specialists to conduct penetration testing, vulnerability assessments, and security audits on a regular basis. Findings are remediated on a priority basis.
• Incident Response: In the event of a personal data breach that poses a risk to your rights and freedoms, ad77 will notify affected players promptly, and will report the breach to the relevant regulatory authority within the timeframes required by applicable law.

Despite these measures, no online platform can guarantee absolute security. You play an important role in keeping your account safe by using a strong, unique password, enabling two-factor authentication, and contacting support immediately if you suspect any unauthorised activity on your account.

Section 12

Third-Party Links

The ad77 platform may contain references to third-party payment service providers such as JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, purely in the context of describing available payment methods. ad77 does not link to external third-party websites, and this Privacy Policy applies exclusively to data processed by ad77 in connection with your use of the ad77 platform at ad77.lat.

ad77 is not responsible for the privacy practices of any third-party services you interact with independently, including your chosen bank, mobile wallet provider, or internet service provider. We encourage you to review the privacy policies of any third-party services you use in connection with your ad77 account, particularly those involved in payment processing.

Section 13

Exercising Your Rights

To exercise any of the data subject rights described in this Privacy Policy — including access, rectification, erasure, portability, restriction, or objection — please submit a written request to the ad77 data protection team using the following contact details:

• Email: [email protected] with the subject line "Data Subject Rights Request".
• Live Chat: Contact the support team through your ad77 account dashboard and request to raise a formal data rights request.

Upon receipt of your request, ad77 will:

1. Acknowledge receipt of the request within 5 business days.
2. Verify your identity to ensure the request is being made by the registered account holder or their authorised representative.
3. Provide a substantive response to your request within 30 calendar days of identity verification. In complex cases, this period may be extended by a further 30 days, in which case you will be notified of the extension and the reason for it.

Section 14

Updates to This Privacy Policy

ad77 reviews and updates this Privacy Policy periodically to reflect changes in our data processing practices, legal obligations, platform features, or applicable regulatory requirements. The date of the most recent update is displayed at the top of this page.

Where changes are material — meaning they significantly affect your rights or the way your personal data is processed — ad77 will notify registered players by email and/or in-platform notification at least seven (7) days before the updated Policy takes effect, where reasonably practicable.

Minor changes, such as typographical corrections or clarifications that do not alter the substance of the Policy, may take effect immediately upon publication. Continued use of the ad77 platform following publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any update, you may request account closure by contacting support.

Section 15

Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way ad77 handles your personal data, please do not hesitate to contact our dedicated data protection team. We are committed to resolving all privacy-related queries promptly and transparently.

• Support Email: [email protected]
• Live Chat: Available 24/7 through your ad77 account dashboard. Response time is typically under 15 minutes during peak hours.
• Response Commitment: All formal privacy-related complaints will receive a substantive written response within 30 calendar days of receipt.

If you are not satisfied with our response to a privacy complaint, you have the right to escalate the matter to the relevant supervisory authority or seek independent legal advice. ad77 is committed to working constructively with all regulatory bodies and takes every privacy complaint seriously.